Warm Your Heart Campaign
The Warm Your Heart Campaign began in 2001, when Father Jim from St. Basil Catholic Church approached We Care's Executive Director at the time, Linda Olsen and Paul Laydendecker from Cosy FM to help raise funds to provide heat in people's homes. That event became the annual Island Sit on the last Saturday of February.
20 years later, Warm Your Heart expanded to include events throughout the month of February. It also raises funds for all our programs, as we have found that families who need heat, also need these other things, such as food, personal hygiene items, and holiday meals and gifts, etc.
Begins February 1st and runs through the end of the month. The campaign culminates in the Island Sit on the last Saturday of the month. The Island Sit is an opportunity from volunteers throughout the community to gather on the traffic island on Phoenix Street between Props and the Blueberry Store. They spend an hour collecting money from passerby, braving the cold to do their part for the greater good.